Close
18th January 2018

Dominate your job search with this LinkedIn guide

by Shannon Houde

Did you know that 97% of human resources and staffing professionals use LinkedIn to search for candidates and that 77% of all job openings are posted there? Making the most of your profile with this Linkedin guide will be one of the best investments you’ll make in your job search and ongoing career and network development.

But first…

Before you put fingertip to keyboard, take a few minutes to read and digest the following five tips.

  1. You’ve got one chance to make a good impression, so make it count by crafting a compelling and relevant story about who you are and what you do. You can’t customize your profile to fit a plethora of job types — it’s one size fits all — so be clear on what you’re selling and to whom.
  2. Keep it short and simple. LinkedIn is not a digital version of your paper CV! Attention spans are short online, so use searchable keywords and avoid long paragraphs. Bullet points are your friend.
  3. Think like an advertiser and promote yourself. Don’t be shy, tell the world about your achievements and back them up with proof.
  4. Smile. Yes, you are on camera! Get yourself an appropriate photo. I think black-and-white shots with a clean background, preferably taken by a professional, look best.
  5. Prepare to network. Particularly for CSR and sustainability roles, where job titles are non-traditional and a lot rides on reputation. Reaching out to people in your field (or the field you want to get into) through groups or companies you follow will help you get noticed. 

Your profile checklist

Whether you’ve already got a profile or are creating one from scratch, use this step-by-step guide to proof your content and make sure it screams, “Hire me!”

  1. A professional profile photo
    A bad photo or none at all is the No. 1 mistake jobseekers make. Yours should be a headshot on a black or white background, with a comfortable and approachable expression. Put your best face forward!
  2. An attention-grabbing headline
    It’s the first thing people see, so use these 120 characters to describe your industry, skills and objective, and don’t be afraid to announce your job search right there in your headline (unless of course you don’t want your current employer to know you are looking).  This is not your job title and company name.
  3. An engaging, keyword-rich summary
    Write a 100-word sales pitch in the first person, using a conversational tone. It should provide the same information as your half-page bio or four-line profile section of your CV. Then list your specialties using searchable keywords, including industry, skills, interests, and past and potential job titles.
  4. A detailed job history
    Give bullet-point descriptions of previous roles and impressive-sounding accomplishment statements that demonstrate your achievements (using the ‘>’ symbol). Back up your claims by uploading samples of your work: reports you edited, press releases about your projects, slideshows of presentations you’ve delivered. Make liberal use of the “add a link” function too.
  5. Highlighted accomplishments
    Publications, volunteering, courses, honors and awards, languages… Fill out all sections that apply, and reorder them so the most relevant and impressive sections are at the top.
  6. Positive recommendations
    There’s nothing better than positive recommendations to reassure a potential employer. Aim for at least one recommendation for every job you’ve had.
  7. Relevant groups
    Showcase your knowledge and engagement in the sustainability field by joining relevant groups. Use the search bar at the top of LinkedIn to search for groups in your local area, as well as in your niche industry.

And finally…

Try out my three killer tips for a strategic job search. These sneaky suggestions will help you target your efforts for maximum impact.

  1. In LinkedIn, click on the Advanced Search option, select “people” and set the location to your country. In the “title” field, type HR, human resources or recruitment. From the drop-down menu, select “current.” Up will pop a list of hiring managers in your network. Use the “company” and “industry” fields to narrow down your search… and get networking!
  2. Identify a few “dream companies” you’d love to work for, search for them on LinkedIn, and hit follow. You’ll automatically be updated of any vacancies they post in your news feed.
  3. Log on to SimplyHired.com, type in your job search criteria, and when the results display, look in the top right-hand corner. You’ll notice the “Who Do I Know?” box. Turn it on, allow access to your LinkedIn account, and watch your contacts magically appear under each posting. Now you know exactly who in your network to target for an internal referral!

Happy job-hunting folks, and don’t forget to contact me for a personalized critique on your LinkedIn profile and some expert advice on how to improve it.

This post originally appeared on TriplePundit.com.

Photo by Dai KE on Unsplash

Date

18th January 2018

Take your career to the next level

LEARN MORE
comments

You may also like...

17th July 2018 Being remembered is about bringing your sustainability story to life

I always start coaching with the scariest question “What do you do?” (which is similar to the interview question, “walk me through your resume”).  It is a set-up question. Which, as simple as it is, throws us off.  It makes us uncomfortable.  But, if well-thought through, authentic and well-practiced, will be a short and impactful career story.  Many of us blow it.  We either lead with our name, title and company name (boring!!!) or we drone on and on about our passions,

By Shannon Houde
19th June 2018 Just give me the gist, but not too short

You’re at a leading industry conference getting a free-trade banana from the display of otherwise fattening snacks, and looking around to catch eyes with someone and “network”. Ahhhh! All of a sudden you see your dream boss, your top influencer. You brave it, walk over, introduce yourself and they are engaged. They ask you simply,   “So, what do you DO?”  Your heart rate goes up, you start to fidgit, and then…freeze.  It seems like such a simple question (like the

By Shannon Houde
22nd May 2018 Video tip: Help (not hurt) your brand with smart LinkedIn choices

A picture is worth a thousand words. Is it worth your dream job too? Don’t get passed up for an interview because you’ve neglected to showcase your best self on LinkedIn. Here’s two quick tips to craft a smart LinkedIn profile TODAY!

By Shannon Houde
25th April 2018 Video tip: Walk me through your resume

There is one question you will always get asked in an interview, and it is the easiest one to muck up: “Walk me through your resume…”

By Shannon Houde