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3 Tricks for building your career

Here’s some candid, creative, real-world advice about how to break into impact work without a lot of direct experience: Be smart with the communications tools at your disposal Sustainability professionals need great communication skills, so use yours to start a conversation with potential employers through social media. It’s critical to use all the tools at your disposal to develop an engaged, online presence and start piecing together a circle of contacts. Twitter and blogging are fantastic ways to do this

By Shannon Houde
3 Tricks for building your career

Here’s some candid, creative, real-world advice about how to break into impact work without a lot of direct experience: Be smart with the communications tools at your disposal Sustainability professionals need great communication skills, so use yours to start a conversation with potential employers through social media. It’s critical to use all the tools at your disposal to develop an engaged, online presence and start piecing together a circle of contacts. Twitter and blogging are fantastic ways to do this

By Shannon Houde
Video tip: Help (not hurt) your brand with smart LinkedIn choices

A picture is worth a thousand words. Is it worth your dream job too? Don’t get passed up for an interview because you’ve neglected to showcase your best self on LinkedIn. Here’s two quick tips to craft a smart LinkedIn profile TODAY!

By Shannon Houde
Dominate your job search with this LinkedIn guide

Did you know that 97% of human resources and staffing professionals use LinkedIn to search for candidates and that 77% of all job openings are posted there? Making the most of your profile with this Linkedin guide will be one of the best investments you’ll make in your job search and ongoing career and network development. But first… Before you put fingertip to keyboard, take a few minutes to read and digest the following five tips. You’ve got one chance to

By Shannon Houde
Spring Cleaning: Updating Your LinkedIn Account for Maximum Impact

Spring is nearly over – don’t let the season pass without updating your key social media accounts for maximum impact in the impact sector! LinkedIn is particularly valuable for social impact and environmental professionals working to achieve results across the three levels of the triple bottom line. With few formal networks and a multi-disciplinary skillset, we don’t tend to fit into the typical boxes. This is a major challenge for those of us working in the sector as well as

By Shannon Houde
How to break into an impact job with minimal experience

Translating skills and accomplishments for impact career-switchers takes up a big chunk of my day, and if you’re a sustainability or impact job seeker, it’s likely to be taking up a big chunk of yours too! A few years ago I discussed the best ways to strategise that switch with Ashley Jablow from Open IDEO, Allison Jones from Idealist.org and Jeanne Simon from Accenture Development Partnerships. Here’s our five point run down of key practical and creative job-seeking solutions.

By Shannon Houde
What I’ve learned about social media as a social entrepreneur

It would not have been possible for me to be as successful as I am without the easy access of social media as THE marketing platform. While I do not claim to be an expert by any means, I believe there is value in sharing my story for anyone out there who is resistant to jumping on the bandwagon. About a year after launching my business in 2009, Andy Cartland, Acre Resources’ managing director, told me I’d better get on Twitter.

By Shannon Houde
LinkedIn checklist for jobseekers

A step-by-step guide for optimizing your LinkedIn profile in your sustainability job search

By Shannon Houde
Tailor your formal bio for LinkedIn

Just as each social media service has its own role in job searches, each has its own biography requirements. Here’s how to take your formal bio and transform it into something smart-casual that’s just right for LinkedIn. The four bios every job seeker needs Contrary to popular belief, you don’t need one biography, you need four: a 140-character micro bio for Twitter, a short bio to work as the four-line profile in your CV , a full bio that’s over

By Shannon Houde
How to get a ‘yes’ from your network

More than 50 percent of jobs are landed due to personal connections or referrals, so it is crucial to leverage your network of contacts for your professional development. Even though many people find networking to be intimidating, you don’t have to worry. Reaching out to your network doesn’t have to be scary and salesy. Think of it as a mutual friendship where you are simply reconnecting or offering something in exchange for a favor. You have to give a little

By Shannon Houde
Strengthen your network & brand: LinkedIn for career success

Your social media presence can boost or bust your chances at an interview or landing your dream job. Consider recruiter concerns when working on your core network and personal brand. Utilize my advice and take some time to update your LinkedIn profile for your best chance at career success. Contact me for some bespoke advice on your personal brand and LinkedIn. Photo credit: Pexels

By Shannon Houde
Five tricks to boost your online reputation

As this great article on Forbes points out, ‘your actions + what others say about you = your reputation’. It’s a formula that I tell all my jobseeker clients to write on a sticky note and pin to their desktop. Why? Because your reputation is your currency and it has a major impact on your employability – especially in the social media era.

By Shannon Houde